FOWLER JAMES
Holly Blake
Owner
Kathrina Hoxie
Marketing Manager
Our Client
Kathrina led the marketing team for fast rising San Francisco tech startup Doorman Inc., a company featured on TechCrunch.com and the American hit TV show Shark Tank Entrepreneurs.
Challenge
Kathrina sought our support to expand her customer base into new markets with limited resources in a rapidly changing organization.
Solution
Through one on one coaching, we encouraged Kathrina to partner with her entire team to identify and reprioritize the highest potential client segments based on revenue potential. With the team’s support, we then worked with Kathrina to revamp her marketing efforts and dollars to focus only on these key segments. Finally we helped her identify ways to track, measure and demonstrate the value of her marketing efforts.
Results
Kathrina’s final campaign resulted in a highly successful customer base expansion with metrics that clearly highlighted the value of her efforts to her leaders.
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Because of our reputation for delivering results, clients seek us out to help drive their business growth.
Learn more about the results our past clients achieved below.
Case Studies
Our Client
Holly recently started a personally branded e-commerce business, HollyAnneBlake.com in the UK where she creates and sells custom destination wedding invitations. Her work has been featured on BBC and Sky Living.
Challenge
Holly sought our help to craft and implement a business plan to help her gain business funding and drive sales.
Solution
We trained Holly on how to develop a comprehensive business strategy focusing on how to competitively differentiate and position her brand, segment customers, map the buyer’s journey and leverage social media and PR to strategically target her highest potential customer segments. We helped her learn both how to lean test customer segments and track, measure and refine her marketing efforts to increase results.
Results
Holly had to add a waitlist to her website to manage the volume of orders. She also received the outside funding she had sought.